Eating Crow, Investor Edition Every investor has a moment when they look back at a ticker they dismissed, sneered at, or labeled “a gimmick,” only to realize—months or years later—that the market, the math, and the payouts told a different story. For me, that ticker is JEPQ —the JPMorgan Nasdaq Equity Premium Income ETF. When it first hit my radar, I lumped it in with the “gimmicky yield ETFs.” You know the type: those covered-call funds promising eye-popping double-digit yields that made dividend hunters salivate, while long-term investors clutched their pearls and muttered about “return of capital” and “option decay.” My take was blunt: “This thing is a trap. The yield looks good, but you’ll bleed out on price erosion.” I was wrong. Not “oops, I missed a 2% dividend growth story” wrong. I was wrong in the sense that JEPQ has managed to deliver exactly what it promised—a sustainable, juicy yield north of 10%—without turning into a zombie ETF or vaporizing investors’ capital. It h...