Alphabet has won: A rant about the tech giant that owns your life, your data, your attention, your search history, and probably your soul
Let’s get one thing straight right away: Alphabet didn’t “win.” Alphabet finished the race before anyone else knew the race even started. You know what it’s like? It’s like showing up to a casual neighborhood jog and realizing one of the runners secretly owns the track, designed the shoes, controls the timer, and sponsors the medals. And oh, by the way, they also took your biometric data while you weren’t looking. Alphabet has been playing 4D chess while the rest of the tech world was still trying to figure out how to put the pieces back in the box. Alphabet didn’t just beat its competitors — it domesticated them. People keep trying to frame this as some underdog tale, like Alphabet clawed its way to the top. No. That’s not what happened. Alphabet isn’t Rocky. Alphabet is the referee, the promoter, the stadium owner, the concessions vendor, and the guy adjusting the lights while everyone else tapes their wrists. Alphabet is the casino. And everyone else is the poor sucker slidi...