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Showing posts with the label Urban Air Mobility

Joby Aviation: Time To Engage The Brakes Before It's Too Late

In the race to revolutionize air travel, few names have sparked as much intrigue and investor enthusiasm as Joby Aviation. Once hailed as the future of urban mobility, Joby and its electric vertical take-off and landing (eVTOL) aircraft seemed poised to change everything about how we commute. But as the hype bubble inflates and the launch timeline stretches endlessly into the clouds, it’s time to ask the uncomfortable question: Should we be hitting the brakes? The Dream That Sold Wall Street Joby’s pitch was irresistible: clean, quiet, point-to-point air travel in crowded urban areas, available on demand. Imagine hailing a flying Uber during rush hour and skipping the gridlock altogether. Investors swooned. Backed by Toyota and aligned with strategic partners like Delta, Joby went public via SPAC in 2021 and instantly rocketed to multi-billion-dollar valuations. The company promised not just aircraft, but a fully integrated transportation ecosystem. Think vehicles, software, infrastruc...

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