The finance industry loves forecasts the way ancient sailors loved the stars: not because they were accurate, but because they were comforting. Every year—often every quarter—markets are flooded with outlooks, targets, scenarios, probability cones, and conviction-weighted guesses dressed up as insight. Growth will slow. Inflation will cool. Rates will fall. Volatility will spike, then normalize, then spike again. The narratives change, the confidence does not. Yet the most durable investors—individuals, institutions, and businesses alike—tend to share one inconvenient habit: they spend very little time predicting markets. Instead, they manage volatility the same way competent operators manage electricity, logistics, insurance, or cybersecurity. They treat it as a cost center . This shift in mindset—away from forecasting and toward cost control—is subtle, unglamorous, and deeply unfashionable. It also works. The Forecasting Trap Forecasting appeals to the ego. Risk management ap...