JEPI: Left Behind Again

Introduction – When “Safety” Turns Into Stagnation

The JPMorgan Equity Premium Income ETF (ticker: JEPI) was supposed to be a dream come true for income investors. A market-beating yield? Monthly cash flow? An options overlay to smooth out volatility? In theory, it all sounded like a perfect antidote to the whiplash of growth stocks and the sting of bond market doldrums.

And yet, here we are in 2025, and JEPI looks… well, left behind again. The S&P 500 has roared back from the 2022–2023 bear market slump. Tech names like Nvidia, Microsoft, and the Magnificent 7 have rewritten the record books. Meanwhile, JEPI—built to provide high income and lower risk—has produced returns that feel more like sitting in the slow lane while sports cars scream past on the freeway.

So what happened? Is JEPI broken, or is it just doing what it was designed to do? Let’s break it down.

1. Understanding JEPI’s Original Mission

JEPI isn’t a traditional equity ETF. At launch in 2020, it promised a unique blend:

High monthly income through equity-linked notes (ELNs) and covered call writing.
Equity exposure focused on quality, low-volatility stocks from the S&P 500.
Risk management designed to dampen big market swings.

Essentially, JEPI is an income machine first and a growth vehicle second. The ETF sells out-of-the-money call options on S&P 500 stocks, collecting premiums that are then paid out as monthly distributions. That’s how JEPI can yield 7–10% in many market conditions—far above the S&P 500’s 1.3% dividend yield.

But that income comes at a cost: capped upside. By selling calls, JEPI gives up a chunk of potential gains when markets surge.

This tradeoff made perfect sense when markets were choppy or flat. From 2020 through 2022, JEPI looked like a genius product. While tech darlings crashed and the Fed’s rate hikes punished growth, JEPI quietly cranked out cash and outperformed many peers on a risk-adjusted basis.

Then 2023–2025 happened.

2. The Market’s New Mood: Growth Mania and “AI Everything”

The single biggest reason JEPI feels like dead weight today is the market regime changed.

After the pandemic and inflation shock, Wall Street pivoted to an AI and mega-cap growth supercycle. Companies like Nvidia, Microsoft, Apple, and Amazon became market engines, sometimes contributing over 60% of the S&P 500’s total return in a single year.

JEPI, by design, does not own the frothiest growth stocks in large size. Its factor tilt favors low-volatility, value-oriented companies—think health care, utilities, and consumer staples. In other words, it skews defensive at exactly the time when growth and risk-on sentiment have paid off the most.

Add in the drag from the covered calls (which clip upside even further when markets rise fast), and it’s no wonder JEPI’s total return has lagged badly.

Over the trailing 12 months, JEPI’s total return hovers around 8%–9%.
The S&P 500? Roughly 20%+ thanks to Magnificent 7 dominance.

Investors looking at their brokerage screens can see the difference in stark, painful numbers.

3. Dividend Distributions: A Blessing and a Double-Edged Sword

JEPI’s calling card is its mouth-watering monthly income. The fund has reliably pumped out a yield between 7% and 10% annualized, depending on option premiums. For income-oriented investors—retirees, early FIRE crowd, or anyone seeking regular cash—this is still hard to beat.

But there are subtleties here:

Return of capital vs. true income.
JEPI’s distributions sometimes include return of capital, which isn’t inherently bad but does reduce cost basis and can create tax complexities.
Income versus total return.
High income is comforting, but if the underlying share price stagnates or falls behind inflation, real wealth creation lags. A 9% yield doesn’t feel great if your capital grows only 2% when the market is compounding at 12%.
Premium compression.
As volatility cools—like we’ve seen in late 2024 and early 2025—option premiums shrink. That means JEPI’s headline yield could dip from the high end of the range, even if it’s still strong relative to treasuries.

For investors who bought JEPI expecting “equity-like growth with bond-like safety,” these nuances are a rude awakening.

4. What “Left Behind Again” Really Means

The phrase “left behind again” isn’t just about one bad year. It’s about a recurring pattern.

2021: Growth roared back from pandemic lows. JEPI lagged.
2023–2024: AI mania and mega-cap dominance. JEPI lagged.
2025 so far: Rate-cut optimism and risk-on markets. JEPI lags.

This is structural, not cyclical. JEPI’s strategy will always underperform in sharp bull markets because of its built-in income-over-growth tradeoff.

That’s not a design flaw—it’s the whole point of the fund. But many investors only discover this after chasing the yield headline.

5. The Psychology of “Income First” Investors

Why does JEPI remain one of the most popular ETFs, with assets over $30 billion? Because it scratches a deep emotional itch.

Humans crave certainty and cash flow. Seeing a predictable deposit every month is comforting. It feels like getting a paycheck from the market, which is especially appealing for retirees or anyone burned by growth-stock volatility in 2022.

This is also why dividend cults (think dividend aristocrats, REIT enthusiasts, or covered call ETFs) have such staying power: the psychological reward of income often outweighs the abstract math of long-term total return.

JEPI investors often say things like:

“I don’t care about beating the market. I just want to live off the income.”

That’s perfectly valid—if that’s truly the goal. The problem is when expectations and design don’t match. Too many buyers were seduced by the 10% yield without fully understanding the capped upside.

6. Peer Comparisons: JEPI vs. JEPQ, XYLD, and SCHD

To put JEPI’s recent struggle in perspective, let’s compare with some close cousins:

Fund	Yield (approx.)	1-Year Total Return	Strategy
JEPI	7–9%	~8–9%	S&P 500 stocks + covered calls
JEPQ	10–12%	~12–15%	Nasdaq 100 + covered calls
XYLD	9–10%	~7%	S&P 500 buy-write (full)
SCHD	3.5–4%	~16%	Dividend growth, no options

Notice the pattern:

JEPQ (growth-tilted) outperformed as tech led.
SCHD (quality dividend growth) quietly delivered better capital appreciation with a modest yield.
XYLD, a more aggressive buy-write strategy, struggled even worse than JEPI.

The takeaway? There is no free lunch. Every fund is a bundle of tradeoffs. JEPI’s are just more obvious when growth is king.

7. Tax Efficiency: The Often-Overlooked Cost

Another subtle headwind is tax treatment.

Covered call premiums are typically taxed as short-term capital gains, which for many U.S. investors means ordinary income tax rates—potentially as high as 37%. That can materially reduce after-tax yield, especially for those holding JEPI in taxable brokerage accounts instead of IRAs or 401(k)s.

By contrast, qualified dividends from traditional dividend ETFs often enjoy the lower qualified dividend tax rate (15%–20%). Over decades, that tax drag compounds.

For some investors, JEPI’s juicy headline yield shrinks to an after-tax trickle compared to expectations.

8. Where JEPI Still Makes Sense

All this isn’t to say JEPI is “bad.” Far from it. It simply fills a specific niche:

Retirees and near-retirees who need predictable monthly income and don’t want to sell shares.
Conservative investors who prefer lower volatility and can accept underperformance in bull markets.
IRA or 401(k) holders who can defer or eliminate tax drag.

JEPI is not, and never was, a core growth holding. It’s an income sleeve—a bond alternative with some equity participation.

Investors who treat it as such are likely happy. Problems arise when people expect an all-weather equity engine and instead get a slow-and-steady income machine.

9. Could JEPI Catch Up? Scenarios and What to Watch

Is there any path for JEPI to stop being “left behind”? Yes—but it depends on market shifts.

Volatility spike: Higher volatility means richer option premiums and higher monthly payouts.
Rotation to value/defensive sectors: If energy, utilities, and consumer staples lead again, JEPI’s stock basket could outperform.
Flat or down markets: JEPI’s capped upside hurts less if there isn’t much upside to miss.

Ironically, the very market conditions that make investors nervous—recession fears, geopolitical shocks, rising volatility—are where JEPI shines.

But as long as the AI-powered bull keeps charging, JEPI will almost certainly continue lagging.

10. Practical Takeaways for Investors

So what should you do if you own or are considering JEPI?

Revisit your goals.
Are you seeking high monthly income, or are you chasing total return? Your answer should dictate allocation size.
Tax-shelter it if possible.
Holding JEPI in an IRA or Roth can neutralize tax drag.
Pair with growth.
Consider blending JEPI with growth-oriented funds (e.g., QQQ, VOO, or an AI-focused ETF) to capture market upside while enjoying income stability.
Stay realistic.
Don’t expect JEPI to “catch up” in a raging bull market. It’s not designed to.

Conclusion – A Reliable Workhorse, Not a Racehorse

JEPI hasn’t failed. It has simply been true to its design.

The pain comes from misaligned expectations: buying a covered-call, low-volatility income ETF during a growth supercycle and wondering why it doesn’t look like Nvidia. That’s like hitching a plow horse to a drag race.

If you want steady monthly income and can live with lagging the S&P 500 in frothy times, JEPI remains an elegant, well-managed solution. But if you’re secretly hoping for both double-digit yield and Nasdaq-like growth, it’s time to stop kidding yourself.

Because for now—and probably for as long as this market mood lasts—JEPI will keep being left behind again.